Bella25/03/2015 DesignersWhy (K)not Ropes? – A Talk with Dana from “APreciouZ” 4.2K views4 minute read APreciouZ stands for ‘Atelier’ ‘PreciouZ’. ‘Atelier’ represents the uniqueness and detailed handcrafting, while ‘precious’ defines the rareness... 0 Shares 0 0